Discover how Innovative Pest Control, a growing pest control company in East Texas, leveraged Cinch’s marketing automation platform to revolutionize customer communication, drive retention, and achieve a 5.6x return on investment within a few short months.
This case study highlights the power of omnichannel marketing, dynamic segmentation, and proactive customer engagement in boosting revenue and fostering strong customer relationships.
Before adopting Cinch, Innovative Pest Control struggled with customer communication. Marketing efforts primarily consisted of sporadic email updates, often limited to operational notices like phone outages or scheduling disruptions. The result? Missed opportunities for engagement and revenue.
In the Fall of 2023, the leadership team at Innovative Pest Control recognized the need for a marketing solution that could not only streamline communication but also provide data-driven capabilities to enhance customer retention.
To address these challenges, Innovative Pest Control partnered with Cinch to implement a robust marketing automation platform. Here’s how Cinch helped them transform their marketing strategy step by step.
Innovative Pest Control tapped into Cinch's capabilities to build tailored marketing campaigns through email and direct mail. Dynamic segmentation allowed them to target customers based on service history and preferences.
For example, their Mosquito Cross-Sell Campaign used Cinch's integration with their CRM, FieldRoutes, to send timed, personalized emails promoting mosquito services. The campaign capitalized on bundling mosquito treatments with regularly scheduled quarterly visits, resulting in higher customer engagement and lower operational costs.
This automated campaign launched their first month with Cinch and captured net positive impact in under 45 days—more than covering Cinch's entire annual subscription cost.
Rather than waiting for customers to reach out, Innovative Pest Control used Cinch to launch campaigns like the Rodent Exclusion Program, offering peace of mind through home inspections for entry points. Emails were sent dynamically 10 days after service to customers without rodent exclusion coverage. This approach created consistent sales opportunities without overwhelming their operational and sales teams—resulting in an additional $5,000 in revenue from this email campaign.
The improved touchpoints also helped maintain engagement and increased customer retention, demonstrating the long-term value of proactive communication.
Reducing generic mass email broadcasts, Innovative Pest Control embraced Cinch’s dynamic segmentation tools to create campaigns based on customer data and behavior. For example, new customers received emails timed 60 days after their initial sign-up to leverage cross-sell opportunities, ensuring personalized messaging at the right time.
By delivering tailored content, they saw impressive open rates:
This level of engagement showcased the power of well-timed, relevant communication.
Through Cinch, Innovative Pest Control achieved remarkable results in boosting customer lifetime value. Average monthly billings per customer increased by 122%, from $45 to $100.
Revenue Growth
Enhanced Engagement
Kevin Keim, the President of Innovative Pest Control, credits Cinch for the marketing transformation.
“Cinch not only enabled better communication but showed us how much more potential there was to engage and grow.”
Cinch is more than a marketing automation platform—it’s a customer engagement powerhouse. Built specifically for multi-location and service-based businesses, Cinch combines robust customer data management with industry-specific automation tools to help you retain customers, improve communication, and grow revenue.
Innovative Pest Control demonstrates the power of proactive communication, targeted segmentation, and personalized campaigns in driving business growth. By partnering with Cinch, they didn’t just improve their marketing—they transformed their customer relationships and unlocked untapped revenue.