The Conversation Lab

Explore the science of customer communication.

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  • Marketing Automation
  • Local Business
  • Omnichannel Marketing
  • Customer Data
  • Predictive AI
  • Customer Retention

What Sephora and Starbucks Get Right About Omnichannel—And How You Can Too 

Inside the seamless customer experiences of two retail giants—and the playbook brands can follow. In...

5 Insights Auto Repair Shops Need to Master Customer Data with Cinch

The latest episode of Let's Chat With Auto Repair Bossshowcased an insightful discussion with Gabe D...

Announcing Cinch's Newest Partner: SWARM Pest Control Marketing

We’re buzzing with excitement here at Cinch to announce our new partnership with SWARM Pest Control ...

What’s Your Net Promoter Score (NPS) and Why Does It Matter?

Alright, quick question for you: What’s your Net Promoter Score? Don’t worry if you don’t know the a...

Your Ultimate Travel Guide to Phoenix, AZ (for Conference Attendees)

Welcome to the sun-soaked desert city of Phoenix, Arizona! Whether you're here for an intense work s...

Scenic views, luxury resorts, delicious local cuisine, outdoor adventures, and cultural experiences on Hawaii’s Kohala Coast for conference travelers.

A Conference Traveler’s Guide to the Kohala Coast, Hawaii

Welcome to Hawaii’s Kohala Coast! Nestled on the Big Island, this slice of paradise offers the perfe...

Customer retention strategies, profit growth graph, loyal customers, franchise team, loyalty program, feedback loop, automation tools, and analytics.

Retention Is the New Acquisition: Mastering Lifetime Value Across Your Franchise Network

Did you know it costs five times more to acquire a new customer than to keep an existing one? That’s...

Comparison of HubSpot and Cinch CRM, highlighting automation, POS integration, and omni-channel marketing for small businesses and franchises.

HubSpot Isn’t Built for Local Businesses—Cinch Is, and Here's Why

If you’re a local business or franchise struggling with HubSpot, you might feel like it’s not the ri...

Digital Vehicle Inspections Are the Future of Auto Repair: Guest Post

For the past 50+ years, most auto repair shops have relied on paper checklists for vehicle maintenan...

Your Ultimate Las Vegas Conference and Expo Guide

Attending an upcoming show or conference in Las Vegas is your chance to witness the best in innovati...

Key Webinar Highlights: Marketing Like a Global Enterprise on a Small Business Budget

Auto repair shop owners, do you feel like your marketing budget can’t compete with the big guys? Thi...

Must-See Experiences in Dallas During Beyond Service User Conference by WorkWave

Join us at the Beyond Service User Conference February 2 - 5, at the Hilton Anatole Conference Cente...

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