Streamline Multi-Store Marketing: Unlock the Power of Customer Data

Running marketing campaigns for multiple store locations shouldn’t feel like a juggling act. But if you’re also juggling multiple marketing software platforms, you probably feel like you are a circus performer instead of a digital marketer. 

If you’re like most of us, you’re running marketing campaigns targeting a very large customer database. But when your database slightly resembles a dumpster fire (read: duplicate contacts, inaccurate data, etc.), are you really surprised when your performance results are disappointing?  

We’d like to help you transform chaos into clarity with Cinch's powerful customer data platform (CDP). It’s our secret weapon, and we know it’s the game-changer you’ve been searching for, too. Discover how Cinch can revolutionize your approach to multi-store marketing and propel your business to new heights.  

Navigating the Challenges of Multi-Store Marketing

Conquering Customer Data Disasters 

If your customer database dates back to 1983, there are bound to be glaring discrepancies. In fact, data deteriorates about 30 percent each year for the average business, according to Data Axle.  

If you don’t have a full-time team of data experts constantly updating your customer database, then odds are your outdated customer information is costing you money and losing you opportunities. 

With Cinch, you can harness the power of clean and accurate customer data. While you probably know Cinch as a marketing automation platform, we’re built on an enterprise-level CDP. That means we automatically send your customer database through a robust cleansing process that includes centralizing, mapping, cleaning, deduping, normalizing, and enriching your most valuable asset—your customer data. Our average client sees an immediate consolidation within their database—often as high as 47 percent! 

But the best part is that we don’t just clean your data once and then pat ourselves on the back. Cinch’s proprietary software cleans your data in real time. So, when someone moves or changes their phone number, Cinch keeps your database up-to-date and as efficient as possible. 

Now, when you send a targeted marketing campaign, you’re reaching real customers on the other end instead of empty inboxes. Your open rates see an instant and significant boost. And your dynamic personalization can actually work so your messages resonate with your audience.  

Decoding Customer Behavior Across Your Network 

Let us pose another question or two: Is your customer base loyal to one location, or do they like to explore? And if they like to shop around, how are you managing their experience across locations? 

Cinch software integrates with your point-of-sale systems from each location in your business. As your customers complete transactions, we track which locations they visited. In our analytics dashboard, you can see when and where each customer interacts with your business.  

Understanding customer shopping habits is crucial for maximizing sales potential. With Cinch, you can analyze customer behavior seamlessly across all locations, empowering you to adapt your offerings and promotions effectively.   

Crafting Promotions That Deliver Results 

When marketing to multiple locations across several cities, you already know that one message doesn’t always resonate with everyone the same. So why settle for one-size-fits-all promotions?  

With Cinch, you can create targeted campaigns that resonate with each store's unique audience. This helps you connect with your customers through promotions that speak directly to their preferences and location.  

Our Cinch Segment Builder puts you in the driver seat. Group customers together based on location, transaction type, coupon preference, and more. Now you can launch targeted campaigns that perform—because you are delivering the right message to the right audience. 

Your Ultimate Marketing Partner  

When it comes to tackling multi-store marketing challenges, Cinch is not just another tool—it's your ultimate partner. But don’t just trust us—trust our customers. 

“With Cinch, all our customer data is organized and stored in the same place, even if one customer visits multiple locations. Our previous software created duplicate customer records and sent repetitive communications to the same person.” 

Tyler King, Marketing Manager at Master AutoTech 

Ready to Transform Your Multi-Store Marketing?

Say goodbye to the overwhelm of marketing for multiple locations. With Cinch, you can achieve organized customer data, track interactions across stores, and deliver targeted promotions with confidence. Don’t just manage—thrive. 

Book a demo with us today to see how Cinch can elevate your marketing strategies. With the right tools, the complexities of running multiple stores can become a well-oiled machine that performs.